Rhetoric and media appearance
Argument strategies, language style and body language
From 8.-9., a two-day seminar entitled “Rhetoric and Media Appearance” took place in Brand in September 2024. The program included the basics of rhetorical techniques and their application in media communication, as well as theoretical content on argumentation strategies, linguistic style and body language, as well as practical exercises to improve one's appearance in front of the camera.
A particular focus was on simulating interviews and public speeches, which were supplemented by video analyzes and individual feedback. In addition, strategies for dealing with critical conversation situations were developed.
The practical content and exercises aimed to strengthen the development of rhetorical skills and confidence in public appearances.