“Efficient Communication” as Success Factor
Module III of the Women’s Academy in Salzburg
The third module of the Women’s Academy was held from 14 to 15 June 2019 in
Salzburg.
With the title “Greater Success through Efficient Communication”, the academy teaches
personal communication skills, competence in handling critical communication situations
and unfair dialectics in addition to illuminating the culture of verbal disputes.
The following topics were addressed and reinforced in practical exercises:
• The art of strengthening weaknesses
• Exercise on developing self expression (body language)
• Elements of effective rhetoric
• Defending one’s own position
• Dialectical methodology of fair and unfair disputation
• Confrontation techniques in the media – investigative journalism
• Tricks and feints in conversation
The educational track of the Women’s Academy is available throughout the country and
is designed to be compatible with regular employment. It consists of five modules and an
elective seminar, and participants receive a certificate upon completion. Highly qualified
lecturers provide instruction, training and practice in political science, rhetoric, media
work, motivational strategies and other important foundations to optimally prepare
participants for the challenges faced by female political leaders.